Market segmentation has existed forever, but as startups grow it gets difficult to keep a tab on and nurture high-priority market segments. Ambitions and priorities are at loggerheads.
Segment Marketing fills this gaping void. The bridge across the chasm of dark audiences you always knew existed, but couldn’t point a finger. With Segment Marketing you can now pinpoint these audiences, and answer three dream questions every revenue leader wishes for: who are they, what they care about, where are they in their buying journey.
Segment Marketing arms you with these answers by engaging dark audiences in segment-specific stories, segment promise and segment proof. This leads to an audience who knows, understands and cares about you, and is more likely to remember you, when they start to weigh their buying options.