This system is incredibly time-intensive to build. It demands specialists in business storytelling, creative and marketing. Assembling this team and having them available on fractional allocation for your brand is the toughest part. Its a feat most high-growth startups wouldn't dare to attempt.
LinkedIn is the hotbed for modern B2B SaaS Revenue Teams
80% of B2B marketing leads from social media come through LinkedIn. But only 5% of the prospects who care about you are in the market to buy.
It’s a sea of blue, and your competition is engaging every tactic possible to engage the 95% high-value prospects who are out of market.
Activate your segment flywheels
You’ve got it right on your website. You’ve got it right in your marketing content. But those destinations are static by nature.
LinkedIn is a dynamic destination with fast moving feeds and low attention spans. As a revenue leader if you've ever dreamt of engaging with your out-of-market, priority market audience, then this is your secret to success:
Build
x
Distribute
x
Activate
Build
Build a repository of your best performing content. Then repurpose your content in refreshing ways and formats anchored to your strategic narrative.
Distribute
Create a dedicated showcase page for each market high-priority market segment. Establish a consistent publishing cadence. Everyone needs reminding. Say it once. Repeat it often.
Activate
Leverage LinkedIn native tools to activate your high-priority segment flywheels, and fuel them with refreshing content to grow your circle of influence.
Who We Work With
We ONLY Work With Founders And Revenue Leaders At High-growth B2B SaaS Startups Who Are Actively Engaging With Their Priority Market Segments. We Are Their Growth Partner.
Trusted by global B2B SaaS teams
Own The Mindshare Of Your Future Customers
We have cracked the code on it, and are able to offer it for a steal. We have yet to find someone who can beat us on price for the same deliverables when attempting to build it in-house.
Segment Marketing, when done correctly delivers outsized results.
Ready to build your impenetrable moats?
How we do-bee-do-bee-do
Here's our secret sauce to activating high-priority segment flywheels.
We bare it all.
Segment Content Repository
We craft the messaging for each priority market segment, repurpose your content in refreshing ways and formats anchored to your strategic narrative, and build your repository of top-notch content with a high virality score.
Activate Segment Flywheels
We activate your segment flywheels by creating dedicated showcase pages for each market segment, establish your publishing cadence, and commission your pod to start attracting the right audience.
Build Memory Networks
We leverage LinkedIn native tools to over-index your content. We then build memory-networks with prospects who care to discover it, get it and store it in their subconscious.
Friday Free Prizes and Insights
We're sharing what we've been learning, thinking, and doing. Follow us on LinkedIn for updates.
Frequently asked questions
Again, what is this about?
We're the only team worldwide that specialises in done-for-you Segment Marketing for high-growth B2B SaaS startups.
If you're a Founder, Head of Revenue or Growth, it's always an interesting conversation, and a few jaw drop moments. Say hello at dinesh@studiofriday.com
What is Segment Marketing?
Market segmentation has existed forever, but as startups grow it gets difficult to keep a tab on and nurture high-priority market segments. Ambitions and priorities are at loggerheads.
Segment Marketing fills this gaping void. The bridge across the chasm of dark audiences you always knew existed, but couldn’t point a finger. With Segment Marketing you can now pinpoint these audiences, and answer three dream questions every revenue leader wishes for: who are they, what they care about, where are they in their buying journey.
Segment Marketing arms you with these answers by engaging dark audiences in segment-specific stories, segment promise and segment proof. This leads to an audience who knows, understands and cares about you, and is more likely to remember you, when they start to weigh their buying options.
Who should consider StudioFriday?
StudioFriday is a done-for-you service for revenue leaders at high-growth B2B SaaS startups, who are looking to engage their high-priority market segments in meaningful conversations, but don't have the resources to get it done.
How does it work?
After you sign up for our managed service, we first develop your segment marketing strategy and designate a delivery pod. We then build your content repository, and execute your content distribution strategy. Custom dashboards help you review the progress we're making.
Your pod includes everything from segment strategy, content audit, curation, repurposing, distribution and analytics.
At StudioFriday, there are no calls or stand-ups. No time commitment required from your side. Nothing to plan. Nothing to schedule. We fret over all the details to ensure your investment works to your advantage.
Can you also manage our social media channels?
Short answer. No.
We exist to support revenue leaders attract, engage and delight out-of-market prospects from high-priority market segments. We help them double down on the industries or verticals that are high-priority but neglected, until now.
Wouldn't I just hire a team?
The biggest hurdle most companies face is finding the team that understands Segment Marketing and aligns to the expected outcomes. If you've found storytellers, creative directors, and marketing pros who understand this game, and you've budgeted in the ballpark of $250,000 annual, then you must go for it. It gives you more control on the progress and outcomes.
For those who don't have access to Segment Marketing experts, you definitely don't want to be stuck paying for non-utilised time.